Colgate has launched its first bamboo toothbrush with plastic-free packaging, as part of a project with a London charity.

The project is part of a living bamboo oasis in Waterloo with Groundwork, a charity helping vulnerable communities in the city become ‘greener and healthier’.

The project will include replanting the bamboo in the rainforest zone at Iver Environment Centre, which is used for outdoor education with school children and adults with learning difficulties.

Made with ‘100% biodegradable’ sustainably grown bamboo, the Colgate Bamboo Charcoal Toothbrush’s handle has been coated with beeswax to minimise water absorption and improve durability.

In line with Colgate’s long-term commitment to reducing plastic waste, it’s packaging is made from recyclable cardboard, as are the display units used on shelf.

Global data from Colgate-Palmolive’s recent sustainability report revealed that approximately 80% of its packaging is recyclable, and 42% of packaging materials by weight are from recycled sources, with goal to increase to 50% by 2020.

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